Three additional reasons why the United States will continue to lose market share of future international students
In my last blog I listed six reasons why I believe the U.S. will continue to lose market share of future international students. Since that last posting I have three additional reasons I would like to share with you.
Uncertainty over travel bans
Even if the international student market was not as competitive as it is today, the uncertainty of current and future travel bans will negatively impact the enrollment of future international students to the U.S. Students have too many worldwide enrollment options and don’t have to deal with the unpredictability of U.S. government sanctions. The best international enrollment manager following the best international recruitment plan is no match for uncertainty and confusion. While the most prestigious U.S. colleges and universities may not feel the impact of recent government sanctions, less prestigious schools certainly will.
Changes to H-1B visa rules
Currently, H-1B visas are available to a maximum of 65,000 foreign workers for a period of 3 years. “Extreme vetting” requirements, introduced last year, have resulted in an increase of H-1B visa denials. And next month the Department of Homeland Security intends to eliminate the rule allowing spouses of H-1B visa employees to work in the U.S.
Let’s contrast this with China’s recently implemented visa policy. Beginning this year China is issuing long-term visas to attract skilled people to work in China. The multi-entry visas will be valid for a period of 5 to 10 years. Applications may be filed online and are free of charge. Spouses and children will be allowed to accompany the visa holder.
What impact do you think the two contrasting policies will have in the future?
Little or no “soft power” U.S. policies
As the U.S. retreats from the world stage as evidenced by withdrawing from a global climate agreement, renegotiating bilateral trade agreements and eschewing isolationist policies, China has stepped in to fill the power void. It’s “One Belt, One Road” project will propel China’s influence into all corners of the globe. Higher education will not be immune to China’s desire to dominate politically and economically.
The current decline in international student enrollment on U.S. colleges and universities is not, in my opinion, a one-off. First, international enrollment managers must acknowledge and validate this fact and second, design new strategies to meet the headwinds of change.