So when Melissa Korn, a writer at The Wall Street Journal, reported about the marriage of fundraising offices with career counseling offices in several colleges and universities, I knew I would share this information with you.
Many schools folded their career centers into their development offices. Amherst College in Massachusetts, for example, changed the reporting structure a few months ago. Colgate University in Hamilton, New York; Williams College in Massachusetts and Scripps College in Claremont, California, will all make the change July 1st. Two years ago, the University of Chicago merged career services, admissions and enrollment management with the advancement office.
Students are assigned career counselors in the first year and admission counselors meet with potential employers as they travel around the country and the world for next year’s class. Alumni and fundraising staff have a wealth of information on graduates who may be able to provide internships or even jobs to graduates.
Combined budgets make for more robust career counseling outreach activities. Giving career centers a seat at the table is long overdue.
Whether you agree or not, parents and prospective college students are asking questions about a school’s career services before they apply. Keeping that function separate from the enrollment management and alumni and fundraising functions, seems obsolete given the economic realities not just in the United States but around the world.
Change comes slow in higher education and disruptive change even slower. Turf wars are inevitable and administrative silos exist on every college campus.
I hope one person reading this week’s blog has both the vision and determination to consider making career services an essential part of marketing, enrollment management and alumni and fundraising. Consider the synergy!