International Student and Parent Communication Plan for 2017

Depositphotos_36345411_s-2015International Student and Parent Communication Plan for 2017

Most colleges and universities who recruit international students have a communication outreach plan; an admission “funnel.” Traditional communication plans are management tools, not the tools for understanding market behavior. Few schools, for example, have communication plans for parents from the time of application to the time of enrollment, even though multiple research reports indicate that parents often have the final say in which school their child enrolls.

Because so much information about colleges and universities can be found on-line by prospective students and parents, I am recommending a communication plan that focuses on outcomes, not features.

Suggested Communication Plan for 2017:

Pre-Application  Stage


Send information about career counseling, job placement rates, graduation statistics


Letter from current international parent

Application Stage


Send information about student services for international students, organizations, clubs, athletics

Letter from current student


Letter from alumni parent

Accepted Applicants

Letter from faculty advisor

List of first semester courses


Letter from president, board chair

Deposited Students

Roommate selection


Counseling services for international students

Contact information for school administrators and services

In 2009 Twitter posted 300,000 tweets a day. Today 500 million tweets are posted every day. In 2009 Facebook had 1150 active users. Today there are 1.79 million users. In 2009 Uber, Airbnb, and Instagram did not exist.

Change permeates nearly every facet of life. The dark alchemy of disruption and unpredictability demand a new way of thinking and planning in recruiting international students. Beyond the corridors of today lie new educational delivery paradigms and different ways of communicating with prospective international students and their parents.


This entry was posted in Colleges, International Education, International students, Universities by Marguerite Dennis. Bookmark the permalink.

About Marguerite Dennis

Marguerite Dennis has been recruiting internationally for over 25 years, first at Georgetown University in Washington, D.C. and then at Suffolk University in Boston, Massachusetts. During that time she was responsible for establishing a branch campus for Suffolk University in Dakar, Senegal and Madrid, Spain. Marguerite increased the international student population at Suffolk University by 193% from 1993 to 2011 and increased the number of study abroad programs by 135%, from 20 to 47. She monitored the recruitment programs for Suffolk University in 20 countries and hired a network of 10 international educational consultants. She signed agreements in Viet Nam, Hong Kong, Kuwait, Germany, Mexico, France and Argentina.

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