March 12th, 2013 by

Why Vietnam? 

A recent World Education Services (WES) report identified Vietnam as one of four emerging markets for international student recruitment, along with including Brazil, Saudi Arabia, and Turkey.

A Tale of Two Enrollment Mangers

February 26th, 2013 by

This is a tale of two enrollment managers who received the following memo form their president:
Dear Enrollment Manager,

Enrollment projections for next year are not good.  I anticipate a revenue shortfall as a result of fewer first year students enrolling and fewer students progressing to the second year.

I know that international higher education is a big “business.”  I read a report issued by the World Bank citing that students studying outside their home countries is a 400 billion dollar enterprise.  International students contributed $21 billion to the U.S. economy in 2011 and by 2025 the global demand for seats in higher education is projected to reach 200 million students. (more…)

Four Higher Education Challenges

January 29th, 2013 by

Throughout the higher education community the purpose of the university and the future sustainability of institutions of higher education are being debated by both academics and administrators.  The academy will argue that the purpose of a college and university is to prepare young people to think critically, act responsibly and contribute to society. Many administrators, especially chief financial officers, insist that the higher educational landscape has changed and significant changes are needed throughout the university if schools are to survive in the future. CFOs will insist that the business model that has served higher education for the past 60 years must yield to a new set of realities. A 42.8 % discount rate for private, nonprofit institutions in 2011 is not sustainable.  A yield rate of 36.4% for private schools in 2011 is a telling statistic. (more…)

Impact of Technology on Enrollment and Retention Management

January 15th, 2013 by

In a recently published book, “The Innovative University,” authors Clayton M. Christensen and Henry J. Eyring, define the “theory of disruptive innovation.”  The authors state that while the traditional university is still indispensable, technology and innovation are disrupting the status quo.  They list online learning as an example of disruptive innovation and caution colleges and universities to “rethink the entire traditional higher education model.”  I was reminded while reading this book of Thomas Friedman’s October op ed article in “The New York Times,” in which he wrote that big breakthroughs happen when what is suddenly possible meets what is desperately necessary.  Does this sentiment pertain to higher education today?


Happy New Year

January 1st, 2013 by

Dear Colleagues,

As this year draws to a close, I would like to thank you for the many comments sent to me regarding the bi-monthly blogs highlighting  major national and international trends in higher education. I have enjoyed conducting the research and sharing it with you. I look forward to another year and of writing and blogging with you.

I wish you, and your families, a happy and safe holiday season and all the best in the New Year.


Marguerite Dennis