COVID-19 The Residuals

April 7th, 2020 by

COVID-19        The Residuals

The Random House Dictionary of the English Language defines residual as that which remains. 

 

This is not an article about the 300 million people worldwide who are not in workplaces or classrooms because of COVID-19. This is not an article about locked down cities, overwhelmed medical facilities, stock market declines, travel plans in tatters or cancelled conferences, sporting events, and concerts. 

This is an article that will attempt to calculate what the worldwide economic and higher education landscape will look like after the threat of COVID-19 has dissipated; what remains.

The lens through which I look is cloudy, at best. Disruptions and upheavals are not the usual companions of logic and reason. And the dark alchemy of fear and unpredictability walk the halls of corporations and universities alike making it difficult, no impossible, to predict with precision what remains.

Recognizing that it is unwise to make predictions about the future, I nevertheless believe there are at least five residuals that will remain after COVID-19 is no longer a major threat to human life and an economic and education disrupter.

They are:

 No. 1 

 Supply chains. For both goods and internationally mobile students, these have been disrupted and will require diversification in the future. About 5 million companies worldwide have Chinese suppliers, according to the data company, Dun & Bradstreet. COVID-19 has exposed the fragility of overreliance on Chinese suppliers. Apple, Amazon and Microsoft, as well as many Japanese companies, are actively seeking to diversify their supply chain away from China to other countries.

Colleges and universities worldwide, especially those in countries heavily dependent on Chinese student enrollments, like Australia, Canada, New Zealand, and the United States, can no longer expect Chinese students to enroll in the numbers they have for decades.

 According to the Institute of International Education, three-quarters of American colleges and universities have reported the negative impact of COVID-19 on recruitment this year. It is important to keep in mind that 370,000 students, or 33.7% of America’s total international students, are from China.

 Decreased enrollment of Chinese students has already impacted the economies of Australia, New Zealand and Canada. 

 Conversely, the Chinese master plan to become the #1 importer of international students is in question. University deans and recruiters will be hard pressed to recommend, without reservation, future exchange programs on Chinese campuses. In a survey of more than 2,000 students from Africa, Asia, and Australia, conducted by QS, nearly 3 in 10 said their plans had changed due to the virus. It is impossible to estimate what percentage of the students responding to this survey would have studied in China.

 No.2 

On-line learning. The list is too long and changes daily of the number of colleges and universities worldwide that have suspended, or ended, in-person instruction and replaced it with on-line teaching.

The wisdom and necessity of increased on-line and massive open online course learning options can no longer be denied. Presidents, vice-chancellors, provosts, and academic deans will be forced to re-consider what part of their educational delivery will be offered in person and what part will be offered on-line.

 No.3 

Recruitment and admission practices.  Across Asia, entrance examinations have been delayed which will eventually affect the 2020 fall intake of first-year students. In Japan, schools have been ordered to stay closed until mid-April, and Hong Kong has suspended classes until late April. China’s cancellation of SAT, TOEFL, GRE and GMAT examinations will impact future undergraduate and graduate school enrollment in the United States for the fall semester.

 Admission deans and recruiters in the future will embrace on-line outreach to prospective students. Flexible application deadlines and a review of qualifying credentials will require re-evaluation of current recruitment and admission practices.

 Algorithms, used to calculate expected yields of accepted students, may no longer be valid. College fairs, accepted student receptions and traditional orientation programs may no longer be possible.

 Nunzio Quacquarelli, QS’s Chief Executive Officer, stated: “The global higher education sector should aim to be flexible on application deadlines and delayed start dates.”  

No. 4 

 Travel. Most companies and colleges and universities have banned all non-essential travel for employees. Teleconferencing opportunities will partially replace long distance travel as both faculty and administrators re-evaluate recruitment travel and attendance at academic conferences. 

No. 5 

Enrollment choices. Specific cohorts of students will opt to study closer to home. According to a report published by QS, prospective Asian students may increasingly look to intra-regional universities. Spencer Hawkes, director of special projects, told The Pie News, “I think there is a clear trend that more Asian students will look to study in Asia. This is happening already.” Currently, Malaysia is the leading study destination in Asia.

Simon Emmett, CEO of IDP Connect, told The Pie News, that a significant number of students are exploring study options in Malaysia, Korea and Singapore.

Conclusion

We live in a world where norms are constantly unraveling around the edges. At the intersection of disruption and unpredictability will emerge a new model for the world’s economy and for higher education. COVID-19 has created a new world order requiring a shift in perspective and necessitating thinking in different ways. For heads of state and corporate global leaders, as well as higher education administrators, a shifting perspective will hopefully encourage different perspectives and eventually encourage re-alignment of markets and students.

 There are several opportunities that will also be residuals from COVID-19. But that’s another article with a different lens.

“In 1665, Cambridge University closed because of the plague. Issac Newton decided to work from home. He discovered calculus & the laws of motion. Just saying.”

                                                        Paddy Cosgrove, chief executive of Web Summit

 

Oh Canada!

June 19th, 2018 by

Oh Canada!

In my last blog I quoted statistics from the QS Applicant Survey 2018 revealing the shifts in international students’ preferences and mobility patterns. More than 16,000 prospective international students participated in the survey.

This blog will examine one country who appears to be gaining both in reputation, application and enrollment: Canada.

The Canadian government and higher education authority has set a goal of enrolling 450,000 students by 2022. In 2017 495,000 international students enrolled in Canadian colleges and universities, five years ahead of schedule. The numbers reflect a 20 percent increase over the previous year.

Canada ranks number three as a top study destination for international students, after the United States and the United Kingdom.

Higher education is the fourth largest export in the Canadian economy and supports 170,000 jobs throughout the country.

Enrollments from China increased 28 percent and Indian enrollments increased by 25 percent. Enrollments from Vietnam and Iran also increased. Applications from Africa, the Middle East, and Eastern Europe to date this year should reflect strong enrollments from these regions in the fall term.

President of the Canadian Bureau for International Education, President Karen McBride: “Our research shows that international students choose Canada because of the quality of the Canadian education system and our reputation as a safe and tolerant country.”

I would also add that the Canadian government, in concert with Canadian colleges and universities, created a strategic international marketing plan. When you request information on studying in particular school in Canada, you first get the reasons why you should study in Canada. And last year the Canadian government opened seven new visa centers in China to meet the growing demand from Chinese students to study in Canada. Finally, the Canadian government has implemented generous employment opportunities for international students after graduation.

QS Market Insights manager Dasha Karzunina put it best: Student mobility patterns are “on the precipice of transformation.” International student enrollment in Canadian schools is one indication of this transformation.