Oh Canada!

June 19th, 2018 by

Oh Canada!

In my last blog I quoted statistics from the QS Applicant Survey 2018 revealing the shifts in international students’ preferences and mobility patterns. More than 16,000 prospective international students participated in the survey.

This blog will examine one country who appears to be gaining both in reputation, application and enrollment: Canada.

The Canadian government and higher education authority has set a goal of enrolling 450,000 students by 2022. In 2017 495,000 international students enrolled in Canadian colleges and universities, five years ahead of schedule. The numbers reflect a 20 percent increase over the previous year.

Canada ranks number three as a top study destination for international students, after the United States and the United Kingdom.

Higher education is the fourth largest export in the Canadian economy and supports 170,000 jobs throughout the country.

Enrollments from China increased 28 percent and Indian enrollments increased by 25 percent. Enrollments from Vietnam and Iran also increased. Applications from Africa, the Middle East, and Eastern Europe to date this year should reflect strong enrollments from these regions in the fall term.

President of the Canadian Bureau for International Education, President Karen McBride: “Our research shows that international students choose Canada because of the quality of the Canadian education system and our reputation as a safe and tolerant country.”

I would also add that the Canadian government, in concert with Canadian colleges and universities, created a strategic international marketing plan. When you request information on studying in particular school in Canada, you first get the reasons why you should study in Canada. And last year the Canadian government opened seven new visa centers in China to meet the growing demand from Chinese students to study in Canada. Finally, the Canadian government has implemented generous employment opportunities for international students after graduation.

QS Market Insights manager Dasha Karzunina put it best: Student mobility patterns are “on the precipice of transformation.” International student enrollment in Canadian schools is one indication of this transformation.