Marguerite J. Dennis has served as a higher education administrator for 30 years, at St. John’s University in New York, Georgetown University in Washington, D.C. and Suffolk University in Boston.
Summary of Administrative Responsibilities:
Created data and market driven strategic plans for recruitment, enrollment and financial services for undergraduate and graduate students.
Conducted research on trends in student recruitment, financing, retention and international programs, analyzed data and implemented findings to stabilize enrollments and reduce vulnerabilities.
Determined both short-term and long- term enrollment and retention strategies.
Conducted an environmental scan of market trends.
Based on research expanded current markets and developed new markets to diversify revenue stream.
Supported marketing and communication strategies including advertising, direct mail and electronic outreach.
Supported the integration of web based marketing and communication with traditional communication channels.
Planed, implemented and monitored effective strategies to improve student persistence.
Completed successful Capital Campaign.
Managed a staff of 15 directors and a division of 100 associate and assistant directors, administrative staff and student employees.
Summary of International Responsibilities
Created a branch campus in Madrid, Spain.
Created a branch campus in Dakar, Senegal.
Researched and analyzed trends in international student mobility as affected by changes in national economies, higher education systems and immigration policies.