How to recruit international students in 2018
In my last blog post I recommended that international deans and recruiters begin now to plan and write their school’s international strategic recruiting plan for 2018.
The following are four recommendations to assist with that planning:
Review all your current articulation agreements and affiliations
Can you strengthen these agreements? Two plus two programs? Combined degrees? Study abroad and summer programs? On-line collaboration? Take a fresh look at the international partners you already have.
Meet with faculty with international contacts
Are there international faculty contacts that could be explored for potential collaboration? Many professors attend international conferences. Can you provide them with information so they can begin a dialogue with their colleagues?
Based on your research, select two or three new countries for recruitment. I am a big believer in using big data and predictive analytics to guide strategic decisions. But I also believe in getting information from real people. Send a recruiter to explore the possibilities in the new recruiting countries before making a financial commitment.
An agile and open mind, married with a pragmatic approach to international student recruitment, should be the cornerstone of all future international recruiting plans. Being ready to move on a dime and change your college or university’s strategic international plan requires an openness to a new way of thinking and a flexible team. Often this means a culture change from the way your school previously recruited international students to being ready to first recognize new recruiting opportunities and then implement effective and efficient changes to your school’s benefit.
This is not the time to rehearse a new way of thinking. In many colleges and universities traditional recruiting is often a management tool, not a tool for understanding the new world order that will influence politics, economics and student mobility. The tranquilizing drug of last year’s enrollment statistics will have no relevance in the future.
Change permeates nearly every facet of life. The dark alchemy of disruption and unpredictability in international student recruiting demands a new way of thinking and planning.
The landscape and legacy of thinking “without a box” may serve you well. So think “without a box” and see what happens in 2018.